The Proven Approaches that Transform Sales Teams

Investors – Private Equity – Founders

“I help B2B software publishers transform their sales organization, structure their growth, and maximize their value by aligning strategy, execution and leadership.”

Beyond results, it’s the methods that make the difference. In an increasingly complex B2B sales environment, success no longer relies solely on the product, but on the excellence of the organization that commercializes it.

My approach combines methodological rigor and field pragmatism, forged by 20 years of transforming sales teams in software. Investment funds or founders, I bring you proven methods, contextualized and results-oriented.

A conviction above all: KPIs are only a reflection of the field

Before dashboards, there’s the field reality: sales, marketing and Customer Success teams that act, communicate, convince (or not).

The numbers – CAC, retention, productivity – are only the direct consequence of what happens in a client meeting, in a poorly calibrated pitch, in a poorly prioritized account strategy, in a hesitant or overly aggressive sales posture.

My added value is this ability to get into the engine, to lucidly observe what’s malfunctioning, to correct postures, to reformulate messages, to realign sales energy with strategic vision.
I have lived through these growth cycles. I know what they require, humanly and organizationally.

Sales structuring and transformation

Beyond structuring, I transform sales performance by implementing robust, shared and measurable practices.

  • MEDDPICC, Executive Selling: direct access to decision-makers with strict qualification
  • Complete sales process: prospecting → qualification → closing
  • On Premise → SaaS migration: converting existing clients
  • Marketing-SDR-AE alignment for a smooth conversion funnel
  • Actionable, reproducible and accessible sales playbook
  • Global Accounts Program: European enterprise account strategy
  • Sales coaching for managers to multiply impact

Data-driven growth

Beyond intuition, I accelerate growth through rigorous data analysis and predictive metrics that guide strategic decisions.

  • Pipeline forecasting: MEDDPICC scoring for reliable revenue prediction
  • KPI dashboards: real-time visibility on team and individual performance
  • Conversion funnel optimization: identify and eliminate friction points
  • Customer Success metrics: retention, upsell, and expansion tracking
  • Competitive intelligence: market positioning and win/loss analysis
  • ROI measurement: quantified impact of each sales initiative
  • Predictive analytics: anticipate trends and adjust strategy proactively

Strategic coherence and human leadership

Beyond tactics, I align strategy with execution while developing authentic leadership that inspires high-performing teams.

  • Go-to-market alignment: unified vision across sales, marketing, and customer success
  • Situational Leadership: adaptive management style based on team member development
  • The Leadership Challenge: five practices for exemplary leadership impact
  • Cultural bridge: expertise in American/European business culture adaptation
  • Team development: structured onboarding and continuous skill building
  • Change management: smooth transitions during growth phases
  • Values-driven performance: balancing results with human development

Rapid execution and visible impact

Beyond planning, I deliver measurable results quickly through focused action and systematic implementation.

  • Quick wins identification: immediate improvements within first 30 days
  • Agile methodology: iterative approach with regular adjustment cycles
  • Milestone-driven execution: clear deliverables and timeline accountability
  • Stakeholder communication: transparent reporting to board and investors
  • Risk mitigation: proactive obstacle identification and resolution
  • Scalable processes: systems that grow with the organization
  • Knowledge transfer: ensuring sustainability beyond my intervention

My Approach

Expertise and impact leverage

Strategy without execution is utopia. Execution without strategy is chaos. I support you to align both and transform your ambitious objectives into concrete and measurable results.

My services

My Consulting
Services

Approaches tailored to your specific needs to transform your sales organization and accelerate your growth.

AUDIT

FLASH MISSION

Sales machine audit, strategic recommendations

A rapid but thorough diagnosis of your sales organization, followed by concrete recommendations to generate immediate impact on your performance.

  • Analysis of existing sales processes
  • Identification of blockages and opportunities
  • Prioritized and actionable action plan
  • Documented strategic recommendations
BUILD

STRUCTURING MISSION

Team building, sales motion, KPIs, Customer Success

Complete support to build or restructure your sales organization, from process definition to implementing KPIs and Customer Success.

  • Complete sales motion definition
  • Team building and training
  • Implementation of relevant KPIs
  • Customer Success structuring
ADVICE

CEO-CRO CONSULTING

External perspective, action plan, coaching

An external and expert perspective to support leaders during critical moments in the company’s life, with a focus on action and results.

  • One-to-one strategic sessions
  • Analysis of specific challenges
  • Personalized action plan
  • Targeted executive coaching
VISION

MENTORING OR BOARD ADVISORY

Across multiple portfolio participations

Strategic support over time for investment funds or scale-ups, with supervision of several participations or projects in parallel.

  • Quarterly performance reviews
  • Strategic advice across multiple participations
  • Benchmarking between portfolio companies
  • Participation in strategic committees
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Diagnose your sales excellence

What are your current growth blockers?

Let’s identify together your transformation levers during a personalized strategic exchange

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Send me an email
+33 6 64 28 78 89

Why Work
with Me?

  • Sector Experience

    • 20+ years in software: at the intersection of product-sales-management
    • Trained by exceptional leaders in the software industry
    • Deep knowledge of European markets (France, Southern Europe)

  • Transformative Expertise

    • Expert in critical transitions: On-Premise → SaaS migration
    • Customer Success structuring and retention optimization
    • Deployment of enterprise account strategies that generate growth
    • Complete and measurable sales transformation

  • Unique Value

    • Operational strategist: vision for investors, field execution
    • Confidence catalyst: rapid connection with teams and leaders
    • Concrete, ambitious and human-centered business vision
    • Strategic doer combining reflection and action
Learn more about me