Mastering Technology to Deliver Business Value
Three Dimensions of Deep Expertise
Selling software is not just about sales techniques. It’s primarily about understanding technology, market dynamics, and the specific challenges of each software domain.
“Understanding both the product and the market is critical” – this dual understanding is at the heart of my expertise. From traditional ERP systems to current No-Code and GenAI platforms, I have navigated through the constant evolution of our industry, adapting strategies and approaches to new technological realities.
My Expertise The Three Pillars of my Software Expertise
My approach is based on three complementary dimensions, forged over 20 years in the industry: mastery of software domains, monitoring of emerging technologies, and understanding of international market dynamics. It’s this triple expertise that makes the difference in the commercial development of software publishers in Europe.
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Mastering Enterprise Software
ERP, CRM, EPM, Supply Chain Planning, WMS, TMS, QMS, BI – I have acquired deep experience in most major enterprise software segments.
This diversity allows me to understand the technical and business challenges of each solution, facilitating dialogue between IT teams and business teams.
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Modern Technology Stack: At the Forefront of Emerging Technologies
GenAI, Agentic AI, Low-Code, No-Code – I continuously stay at the cutting edge of technologies transforming the enterprise software world.
This active monitoring allows me to anticipate market evolution and adapt go-to-market strategies to showcase innovation to clients.
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Understanding Europe & American Market Dynamics
Deep understanding of cultural differences between European and American software markets is essential for successful international expansion.
I have developed this intercultural expertise by working for American and European software companies, identifying necessary adaptations to succeed in markets with different expectations.
Concrete Results
- Successful sales across 10+ software categories and business models
- Navigation through 3 major industry transformations (ERP → Cloud → AI/No-Code)
- Development of go-to-market strategies for emerging software categories
- Speaker in the French media to share the vision and value of software companies
« In software, the product is never enough. Understanding how it fits into the customer’s technology ecosystem is what makes the sale. »
What technological challenges are holding back your international expansion?
Let’s identify together your adaptation strategy to transform your software solution into commercial success in the French and Southern European market